CORVALLIS, Ore. – Dam Nation Collective, in strategic partnership with tree3, Inc., have announced the launch of the online store. The Dam Nation Store is the first of it’s kind to hit the athletics market.

“Dam Nation is committed to being the best, most forward-thinking collective in the nation,“ said Dam Nation co-founders, Kyle Bjornstad and Dick Oldfield, in a joint statement. “We want to be cutting edge and lead the charge in doing things that have not yet been done in the NIL space and in doing so will ultimately provide countless opportunities for Oregon State University student-athletes both now and in the future. We believe that our partnership with tree3, and the creation of the Dam Nation Store, will do just that.”

The store features the ability for shoppers to experience a multi-retailer, one-click checkout, much like an Amazon, within a Dam Nation branded experience. With each purchase, a percentage of the proceeds goes directly to Dam Nation, who will use their proceeds to provide opportunities to support the expansion of building the name, image, and likeness (NIL) for Beaver student-athletes.

“It was a no-brainer to partner with Dam Nation Collective as our premier partner in this space,” said tree3 CEO, Katina Kenyon. “Between their culture, followers and their commitment to excellence in providing cutting-edge ways for their student-athletes to expand their enterprise, this was without a doubt exactly who we wanted to partner with as we launch into this space. We are excited to watch the success of Dam Nation as they pioneer this exciting new arena of opportunity.”

Dam Nation Collective, the preferred collective of Oregon State Athletics, is a one-stop shop for all OSU student-athletes and teams to create, optimize and promote their brand and their name, image and likeness (NIL) opportunities. Key partnerships with investors, including OSU alumni, fans and business partners, create opportunities which come in many forms and can be local, regional or national in scope.